The talk began by introducing order and framing effects, then moving onto an explanation of how they work and an evaluation of their presence within communication. A significant area of focus was how primacy effects can contribute to sexism by framing one specific gender as being more ‘agential and powerful’- for example, boys and girls, Mr and Mrs- and thus triggering subconscious stereotypes. 

The talk was widely enjoyed and seen as enlightening regarding the significance and influence of framing effects within communication and wider society.  

Poppy, Year 12